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Welcome to the Compendium, a collection of insights, analysis and global thought leadership developed to help inspire data-driven innovation. Our goal is to provide you with a unique perspective, one based upon deep expertise across industries that can help develop the most advanced approaches and innovative solutions for your short and long-term business goals.

Mastercard Thought Leadership

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Compendium competitive landscape, customers are hard-won and even harder kept. That's why Mastercard offers loyalty solutions
Create Meaningful Customer Journeys With End-to-End Loyalty Solutions

In an increasingly competitive landscape, customers are hard-won and even harder kept. That's why Mastercard offers loyalty solutions that work seamlessly at every step.

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CPG Trends Commerce Retail Consumer Packaged Goods Innovation
CPG Trends 2019: Decision-Makers Should Watch These Closely

For CPGs, success in 2019 will hinge on staying ahead of the curve in a rapidly changing landscape.

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OTAs vs. Direct Bookings: Why Hotels Need Both
OTAs vs. Direct Bookings: Why Hotels Need Both

Balancing efforts to drive direct bookings while maximizing the value of the OTA channel can spell success for the travel and hospitality sector.

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Emerging Airline Trends of 2019: Tech Takes to the Skies
Emerging Airline Trends of 2019: Tech Takes to the Skies

Airlines are focusing on getting their core offering right, but customer behavior and personalization are still top of mind.

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Emerging Tech Takes Hotel Industry Trends of 2019 to the Next Level
Emerging Tech Takes Hotel Industry Trends of 2019 to the Next Level

Checking in via robot, opening your door with your mobile, being greeted by name by your mirror: this is the hotel of the future. Just don't get distracted by shiny objects.

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Restaurant Trends 2019 innovation kiosk qsr fast casual
Data-Driven Dining: Top Trends for Restaurants in 2019

From delivery services to social media, here are the ways that restaurants are raising the stakes in 2019.

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Improved technology and an expectation for personalized experiences have set the bar for retail higher than ever in the new year.
The 2019 Retail Trends Decision-Makers Should Be Watching Closely

Improved technology and an expectation for personalized experiences have set the bar for retail higher than ever in the new year.

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The Value of Store-In-Store Concepts in Europe
The Value of Store-In-Store Concepts in Europe

Europe has seen a boom in the store within a store trend, and while the payoff can be worth it, retailers have to consider their options carefully.

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Driving Contextual Loyalty Through Global, Personalized Rewards
A Guide to Contextual Loyalty

Technology has made it easier for customers to get what they want, but it's also raised the bar for service. Can your rewards program keep up?

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Boost Retention With Relationship Rewards
Boost Retention With Relationship Rewards

Offering a flexible relationship rewards program delivers more value to existing customers and boosts long-term retention.

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5 topics nrf augmented reality ar marketing retail
The 5 Can't Miss Topics at NRF 2019

NRF 2019 is the biggest retail event of the year — make the most of it by knowing where your business should focus.

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Compendium 3 Biggest Barriers to Reward Redemption, and How Can You Overcome Them
3 Biggest Barriers to Reward Redemption, and How Can You Overcome Them

Rewards redemption is the key to the long-term success of your loyalty rewards program. When incentivizing customers to redeem their loyalty rewards it's important to make it easy on the cardholder and to show immediate value.

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LOOKING BEYOND THE TRANSACTION TO TRULY UNDERSTAND YOUR CUSTOMER
Looking Beyond the Transaction to Truly Understand Your Customer

Data analysis can help you form a complete understanding of your customers and offer them a better, more personalized experience.

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Personalization Retail Customer In Store Experience
Personalization Strengthens the In-Store Experience

Brick-and-mortar retail still has a future, but retailers need to better understand their customers to provide what they want.

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Five Important Tips to Help You Realize the Long-Term Value of Analytics
Five Important Tips to Help You Realize the Long-Term Value of Analytics

Analytics are a critical tool for the success of an organization, but using them effectively requires a cultural shift.

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How Mature is Your Company's Analytics Program?
How Mature is Your Company's Analytics Program?

Analytics are a critical tool for the success of an organization, but using them effectively requires a cultural shift.

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Personalized Guest Experiences
Personalized Guest Experiences: The Importance of Before, During, and After

Personalized guest experiences shouldn't end when they leave the premises. Create memorable experiences from the start to build lasting relationships.

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Retail, Financial Institutions, CPG
How to Lay the Groundwork for a Successful Personalization Strategy

Personalization is an increasingly popular method for connecting with customers, but businesses still have a lot to learn about the best practices.

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Fight Fraud With Real-Time, Product-Level Data
Fight Fraud With Real-Time, Product-Level Data

Fighting fraud effectively means catching it before it gets off the ground.

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pay with rewards
Pay With Rewards Is the Seamless Solution Your Loyalty Program Needs

Build a stronger loyalty program with the Mastercard Pay With Rewards solution.

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Compendium Navigating Brick-and-Mortar Retail
Navigating the Future of Brick-and-Mortar Retail

As e-commerce continues to grow, brick-and-mortar stores are changing their strategies to keep pace.

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Loyalty How to Launch a Digital-First Rewards Program That Works
How to Launch a Digital-First Rewards Program That Works

Digital rewards are today's preferred incentive for credit card customers. Here are three areas of best practice to ensure long-term loyalty.

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Compendium Investing in Cardholder Loyalty
Investing in Cardholder Loyalty

Loyalty rewards programs shouldn't be considered a drag on the bottom line. Instead, rewarding customers for their allegiance is an investment worth far more than the costs of the rewards themselves.

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Digital players and technology have disrupted the travel industry
Digital Disruption Is Shaking Up the Travel Industry: Here's How to Stay Ahead

Digital players and technology have disrupted the travel industry, from carpooling apps to biometric scanning at airports. To stay on top, companies need to be innovative.

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Compendium Data-driven insights and easy-to-redeem offers can capture the high-spend luxury traveler.
Here's Why Everyone Wins With Cross-Border Travel Rewards Programs

In today's world of always-on, seamless experiences, making your card top-of-wallet for high-spend luxury travelers means crafting easy-to-redeem, appealing offers.

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article - the impact of digital advertising at the cash register
The Impact of Digital Advertising at the Cash Register

In 2017 advertisers spent more on digital advertising than on traditional TV advertising for the first time ever.

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Four Barriers to Effective Analytics

In 2018, executives have a lot on their to-do lists, and many new technologies to consider – from data analytics to blockchain to artificial intelligence. But are they turning buzzwords into business success?

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Overcoming Analytics Roadblocks

Analytics have become vital to these organizations’ business success, and for years financial institutions have spent big money on their analytics capabilities – yet many still struggle to maximize the value of their analytics.

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article - unleashing the full potential of analytics
Unleashing the Full Potential of Analytics

Having analytics capabilities is clearly not the same as using them effectively. Executives across all industries cite a range of issues reducing the effectiveness of analytics in their organizations.

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article - confidence crisis in financial services
Solving the Confidence Crisis in Financial Services

The financial services industry runs on relationships, and banks are striving to optimize every aspect – from acquisitions to establish new relationships, to keeping those customers engaged and growing their business later down the line.

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The Promise of 1:1 Marketing in the Era of Big Data

When management consultants Peppers and Rogers published The One to One Future in 1993, marketers were abuzz with the notion that one-to-one marketing was going to revolutionize the industry.