Winter 2020 Issue
Innovation and customer focus dominated 2019 for financial institutions and major consumer brands.
Financial institutions invested in artificial intelligence to stay ahead and they linked arms with smaller, more agile fintechs. These disruptors attracted the attention of legacy players because they found compelling—and really more competitive—ways to connect and engage with today’s banking consumers. Consumers were definitely in charge in 2019 as loyalty programs were transformed to make them more appealing. Their overall buying experiences also became more seamless and personal—a key strategy that will rev up even more next year.
Learn more about these important trends and what you can do to stay ahead: