As many brick-and-mortar locations remain closed, it is critical to shift consumer engagement and marketing efforts to digital channels.
As organizations experiment with paid media platforms and changes to mobile applications, they need a rapid and accurate way to measure the business value generated by each campaign. Join this webinar to learn how Test & Learn® is uniquely positioned to help brands measure the omni-channel impact of digital initiatives from end-to-end.
Vice President, Product Management, Mastercard
Managing Consultant, Mastercard
This webinar will cover how to:
Analyze the results of paid social media campaigns across advertising networks to make more profitable investments
Understand digital campaign interactions and how they impact customer conversion across all channels
Implement a Test & Learn® approach to optimize business experimentation