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Mastercard Webinar: Is Your Digital Marketing Really Driving Results?

Watch On-Demand

As many brick-and-mortar locations remain closed, it is critical to shift consumer engagement and marketing efforts to digital channels.

As organizations experiment with paid media platforms and changes to mobile applications, they need a rapid and accurate way to measure the business value generated by each campaign. Join this webinar to learn how Test & Learn® is uniquely positioned to help brands measure the omni-channel impact of digital initiatives from end-to-end.

Webinar Speakers:

Christine Mitchell headshot  

Christine Mitchell

Vice President, Product Management, Mastercard

     
Alek Hagopian headshot  

Alek Hagopian

Managing Consultant, Mastercard

This webinar will cover how to:

  • Analyze the results of paid social media campaigns across advertising networks to make more profitable investments

  • Understand digital campaign interactions and how they impact customer conversion across all channels

  • Implement a Test & Learn® approach to optimize business experimentation

View the Webinar

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