According to a new Mastercard-sponsored study by Harvard Business Review Analytic Services, less than 20% of companies excel at innovation. Among the successful innovators, the study found that 73% use both internal and external data with advanced analytics for business decisions.
Mastercard has consistently helped leading retailers and manufacturers develop their analytics capabilities and drive value across a variety of areas including:
Innovating and launching new concepts with confidence
Optimizing store initiatives including merchandising, pricing, and capital investments
Designing effective customer acquisition and engagement strategies
Bolstering cyber security and fraud protection
Visit the Mastercard Booth at NRF 2020:
Demos: Mastercard's Cutting Edge Solutions
Location: Jacob K. Javits Convention Center
Booth #5119, Level 3
Request a meeting with Mastercard
