According to a new Mastercard-sponsored study by Harvard Business Review Analytic Services, less than 20% of companies excel at innovation. Among the successful innovators, the study found that 73% use both internal and external data with advanced analytics for business decisions.
Mastercard has consistently helped leading retailers and manufacturers develop their analytics capabilities and drive value across a variety of areas including:
Innovating and launching new concepts with confidence
Optimizing store initiatives including merchandising, pricing, and capital investments
Designing effective customer acquisition and engagement strategies
Bolstering cyber security and fraud protection