Skip to main content

Mastercard Webinar: Respond to Irregular Shopping Behavior with Tactical Basket Analysis

Watch On-Demand

COVID-19 has had an unprecedented effect on the way consumers shop, necessitating retail and restaurant organizations to critically evaluate their strategies and investments.

Surging demand for key categories, closure of physical outlets for non-essential businesses, and a significant shift to off-premise channels have created new challenges for retailers and restaurants. This webinar will review the unique challenges facing retailers and restaurants today, and how tactical basket analysis can uncover effective responses to the evolving economic climate.

Webinar Speakers:

Michael Calamari headshot  

Michael Calamari

Principal, Mastercard

     
James Kostelnik headshot  

James Kostelnik

Senior Managing Consultant, Mastercard

     

This Webinar Will Cover:

  • Recent trends in consumer behavior

  • COVID-19 challenges facing restaurants and retailers and potential analytics-driven solutions

  • Strategies for making informed business decisions and targeted investments using tactical basket analysis, powered by Market Basket Analyzer and Menu Analyzer

 

 

View the Webinar

Related Resources

Expert Insights
How Mastercard Labs as a Service Delivers Next-Generation Experiences

By connecting businesses with experts in design, engineering, software development and videography, Mastercard Labs as a Service can help realize new ideas as quickly, using a unique range of offerings.

HBR ANALYTIC SERVICES
Beyond Rewards: Raising the Bar on Customer Loyalty

It’s time to start challenging the standard notions of rewards and begin reimagining the future of customer loyalty. Read more insights from a survey of 400 executives globally by Harvard Business Review Analytic Services.

HBR Analytic Services
Uncovering the Keys to Becoming Truly Analytics-Driven

How organizations deployed analytics, the barriers they have encountered, and how leading companies establish the processes and organizational conditions for success.