In our second annual edition of Become, we surveyed more than 1,800 business executives and 10,000 consumers and partnered with leading CEOs across the globe to understand how innovation leaders responded to the Covid-19 pandemic, economic uncertainty and rapidly shifting consumer expectations.

The study shows that the acceleration of innovation in the past year introduced new risks, opportunities and consumer demands for customization. The increased desire for digital-first solutions and more customized experiences has led companies to place a greater emphasis on innovation. The research traits demonstrated by the most innovative companies include: digital agility, surround-sound analytics, ironclad data security, strategic investing ad customer proximity.