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Breeding Consumer Loyalty through Enhanced Digital Engagement

Published on Loyalty360.org

In today’s world, digital is where the heart is.

According to Bernstein Research, consumers who regularly make multiple types of digital payments, such as online and in-app, spend 10 times more, resulting in two to three times more revenue. Yet, digitally savvy consumers like millennials are also fickle. Our own Mastercard research shows that 31 % of millennials are willing to switch banks in order to get a card with a better rewards program. So, how do we connect with consumers and earn their loyalty?

We’ve identified three strategies to drive meaningful digital engagement:

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Deliver a better digital consumer experience

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Increase redemption channels

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Make sure your program is primed for personalization

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