Skip to main content

The Customer Acquisition Challenge

How Banks Can Leverage Analytics to Compete

The market for financial products is more crowded now than ever, making it challenging to capture new customers and meet performance goals. Many financial institutions (FIs) are offering increasingly generous, eye-catching rewards promotions, as evidenced by the $22.6 billion issuers spent on credit card rewards in 2016.

As banks invest heavily and compete fiercely to acquire customers and create enduring relationships, they also must carefully develop strategies to acquire the right customers – that is, build the relationships that will add the most value in the long-term. However, this is often easier said than done, as FIs face several key challenges in customer acquisition.

Download the Whitepaper

By clicking download, I am requesting that Mastercard send me information about Mastercard business products and services. I acknowledge and agree that my personal data may be processed in accordance with Mastercard's Privacy Notice and Terms of Use.

Related Insights

Whitepaper
Developing World-Class Campaign Analytics

Customers receive billions of offers from banks annually, and these campaigns are proliferating, making it difficult to understand what works best with each customer.

Compendium
Looking Beyond the Transaction to Truly Understand Your Customer

Data analysis can help you form a complete understanding of your customers and offer them a better, more personalized experience.

Loyalty360.org
Breeding Consumer Loyalty through Enhanced Digital Engagement

How can you better connect with cardholders and earn their loyalty? We’ve identified three strategies to drive meaningful digital engagement.