Context and Challenge

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A European bank wanted to improve commercial card offerings and needed to identify high value segments and build a new product value proposition.

Approach

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Mastercard developed a cardholder promotion and media campaign to promote a new business card offering and increase acquisition of new SME cardholders.

Solution

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Mastercard designed and executed a B2C and B2B sales campaign to help the bank acquire new customers. The campaign included the development of a communications strategy and execution of a media plan to target small business customers.

Key Results

  • 70% increase in business cards over 6 months
  • 100% increase in business card spend over 6 months

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