Context and Challenge

Context and challenge icon

A fast-casual restaurant franchise needed to better understand diners to turn occasional guests into loyal customers.

The franchise needed a solution to better understand customers, encourage visits and reward guests, all while engaging them with the personal touch for which the brand is known.

Approach

strategy icon

Mastercard’s white-label mobile application, powered by SessionM, provided customers an easy-to-use home for account information, points tracking and a rewards store that allows them to redeem points for what they want when they want.

For the franchise, SessionM’s flexible segmentation and insights enabled personalized offers, campaigns and messaging.

Solution

results icon checkmark

The restaurant gained a deeper understanding of their customers and enabled execution of more personalized offers that can convert occasional guests to loyal customers.

The loyalty program uses every module of Mastercard’s SessionM merchant loyalty platform, as well as Mastercard’s white-label mobile application.

Download the Full Case Study

Dig deeper into restaurant insights

Infographic
Infographic: The 5 Steps to Enhancing Cardholder Engagement

Learn the 5 steps to enhancing cardholder loyalty and engagement in this infographic to identify actionable tactics to take across the customer lifecycle.

Read more
White Paper
Well-oiled machines

Covid-19 has forced many restaurants and retailers to make hard decisions throughout 2020, from figuring out the right hours of operation to choosing which locations to open or close. Download the full report to learn how restaurants and retailers can streamline their operations in new ways in 2021.

Read more
Infographic
Infographic: Growing Spend & Loyalty by Using Mastercard Pay with Rewards®

Digital-first consumers expect easy solutions to use their rewards. Here’s how banks like Citi are using Mastercard Pay with Rewards to grow monthly cardholder spend, transactions and long-term loyalty.

Read more