Skip to main content

Context and Challenge

Context and challenge icon

A large CPG manufacturer wanted to understand the impact of raising the price on large bags of its most popular pretzel brand. Some executives felt the price increase would hurt sales everywhere, while others felt the higher price could increase revenues despite the anticipated unit decline. Executives needed a way to accurately measure whether the price increase would be successful, and to which stores it should be rolled out.


strategy icon

Using Test & Learn®, the CPG was able to filter out noise by scientifically matching each test store to a set of custom control stores based on financial patterns.


results icon checkmark

Test & Learn® enabled the CPG to clearly identify the overall impact of the pricing change and enhance the program rollout.

Download the Full Case Study

Dig deeper into manufacturers trends and insights

3 CPG Trends in 2021

The CPG industry has experienced significant disruption in everything from its supply chains to evolving consumer preferences. Learn about important trends to watch as 2021 brings glimmers of recovery.

New Approaches to Customer Engagement & Loyalty

Covid-19 shifted consumer behavior, and many of the changes are long-lasting. Learn new approaches to increase customer engagement & loyalty from Francis Hondal, President of Mastercard Loyalty & Engagement.

Recovery Insights
Commerce E-volution

2020 acelerou o comércio eletrônico em todo o mundo, à medida que os varejistas migraram para o digital. Saiba o que vem a seguir na evolução do comércio eletrônico.