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Context and Challenge

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Telstra wanted to replace their existing loyalty ‘thanks’ program with a points-based, customer-centric program to differentiate themselves and remain competitive.

Retaining, rewarding and recognizing their customers was a critical focus for their new loyalty program, Telstra Plus. Telstra needed a holistic view of their customers in order to identify, and provide personalized experiences based on their customers’ consolidated activity across all services.


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Mastercard worked with Telstra on designing and bringing to life Telstra Plus.

Given Telstra’s need for a quick-to-market customer proposition, Mastercard provisioned Mastercard Rewards System (MRS) as the points engine underlying Telstra Plus with supporting APIs. Telstra Plus launched in record time for a program of this scale.


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Mastercard Rewards Solutions powered Telstra Plus in three ways

  • Speed to Market
  • Customer Centric Design & Use
  • Personalization at Scale

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