Airline loyalty is evolving toward fully immersive programs that entice customers with timely offers and enhanced travel experiences. As passengers return to the skies, the need for airlines to offer relevant and engaging loyalty programs is more important than ever. Airlines need to be ready – and to consider expanding their focus from frequent flyers to frequent buyers.
While consumer flight bookings have softened somewhat following a strong start to the year, they remain around 16% above 2019 levels through the end of August 2022, signaling robust demand for travel.
- Mastercard Economics Institute
This report explores:
Some of the latest trends being embraced by select airlines
What’s next in loyalty program personalization
The rise in gamification and its link to promoting sustainability
The importance of everyday earn and co-brand spend optimization
Download the full report, “From frequent flyer to frequent buyer: Five emerging trends in airline loyalty.”