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Data-driven solutions to engage and retain your subscribers

Technology, data insights and analytics for telecommunications and media organizations


Mastercard powers data-driven acquisition and retention strategies with predictive analytics, data platforms and consulting services. Telecom and media organizations globally leverage Mastercard solutions to optimize pricing, marketing, customer service, retention and more. We help answer questions such as:

  • Which promotions attract incremental subscribers?

  • When should I send retention campaigns, and to which segments?

  • How are my digital ads impacting sales?

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