In March 2020, Spain locked down and Toni Fernández and his wife, Cati Marquéz, had to shut the doors of Baobab, their children’s bookstore. The small business had developed a loyal client base and robust programming of author readings, story times, concerts and more. After the lock down, it had zero sales for more than a month. The store’s online presence at that time was limited to a blog, but Fernández soon realized there was an opportunity in going digital. Learn how the bookstore owners made the shift to digital and came up with the idea of a personalized story box.