With consumer data privacy top of mind, businesses recognise the need to prioritise how they appropriately manage consumers’ personal data. To fully understand differences in how businesses and consumers view corporate data responsibility, Harvard Business Review Analytic Services surveyed over 600 executives and 800 consumers worldwide. Over half of executives (60%) believe the overall value consumers receive in exchange for their personal data is worthwhile, but most consumers don’t agree. Less than half (44%) feel that sharing their data is meaningful.
Get an inside view of the priorities, concerns and misconceptions between businesses and consumers around data responsibility and learn how businesses can improve their data practices, retain consumer goodwill and drive business results.