Skip to main content
Pharmacy header

Drugstores & pharmacies

Improve customer engagement and boost profitability.

Talk to an expert

Talk to an expert

The drugstore and pharmacy retail landscape is challenging

The retail landscape is challenging thanks to rising retail prices and prescription drug costs, healthcare staffing shortages and supply chain instability. To build loyalty and compete with online pharmacies, drugstore and pharmacy retailers need the right data, tools and expertise.

Pharmacy segment mid-page image
The right data and tools can improve ROI
Optimize initiatives

Measure and optimize new business strategies

With Mastercard’s experimentation capabilities, retailers can test, improve and forecast the impact of new initiatives before rolling them out. Whether helping to fine tune new aisle arrangements or introduce the right promotions, these insights can reduce costs and improve the bottom line.


Solutions we offer


Pharmacy business optimization
Know your market

Understand your customers’ spending behaviors

Get an in-depth view of your consumers’ needs and preferences and forecast more accurately with near real-time insights. Learn about shifts in purchasing categories, changes in price sensitivity, and more.


Solutions we offer


Pharmacy understanding customers
Attract customers

Improve targeting to acquire optimal customers

Improving customer acquisition is critical for boosting profitability, but it is challenging in a saturated market. Drugstores and pharmacies need data-driven strategies for targeting and acquiring new customers. Mastercard’s custom analytics solutions enable retailers to identify optimal customer segments based on proprietary transaction data. By focusing on these high-value customer segments, drugstores can maximize the ROI of marketing investments.


Solutions we offer


Pharmacy acquiring customers
Build loyalty

Deepen customer engagement and drive brand advocacy

Amid increased competition from new industry entrants like online pharmacies, growing customer loyalty is essential. To succeed in this market, retailers must provide their customers with a tailored, omnichannel shopping experience — from mobile-optimized apps and seamless in-store pick-up options to personalized promotions and product recommendations. 


Solutions we offer


Pharmacy customer loyalty
Improve cybersecurity

Protect sensitive customer data with cutting-edge cyber solutions

With increased access to sensitive medical and prescription data comes increased cyber risk. Pharmacies need the right platforms, tools and advisory to ensure their cybersecurity strategies can keep up with heightened online threats and bad actors. With Mastercard’s cybersecurity solutions and consulting services, retailers can optimize their privacy and security systems.


Solutions we offer


Pharmacy cyber security
Pharmacy case study image A drugstore saw $4.9M in incremental profit through a new assortment strategy

A leading drugstore was considering changes to its health and wellness assortment but first wanted to understand the potential ROI. The retailer leveraged Test & Learn® to measure the incremental impact of the new assortment strategy in select test stores. The software’s proprietary control matching methodology enabled the retailer to accurately assess the strategy and identify which stores responded best. By rolling out the assortment to the right stores, the drugstore generated $4.9M in incremental profit.

Customer story

Related resources

Retail trends of 2024 teaser
Retail trends to watch in 2024

Economic rebalancing and 15 customer-centric and digitally driven retail industry trends pave the way for the year of the “empowered consumer” in 2024.

business experimentation teaser
Maximizing promotion strategy with business experimentation

For retailers, implementing the right promotion can be a big decision. Business experimentation helps them to measure its impact and make the right choices.

CPG trends in 2024 teaser
Consumer goods industry trends 2024

Consumer goods companies face competing demands from consumers, retailers and a rebalancing economy. What are the consumer goods industry trends for 2024?