Skip to main content

The disruption caused by the Covid pandemic has touched virtually every aspect of the global marketplace, including brand loyalty.

Loyalty programs are evolving as retail marketers adjust to shifting consumer expectations, deploy digital tools to understand new behaviors and needs, and work to reconnect with customers.

In this report, we cover the five steps for a successful migration, including an action plan and takeaways for each step.

This guide is designed to help retail marketers uncover strategies to build and regain customer loyalty through pandemic recovery.

“74% of consumers are more likely to buy from brands that demonstrated concern and provided excellent care for customers during the pandemic.”

Download Customer Loyalty & Engagement in the Covid Era: Recommendations for Retail Marketers to learn more.

Download the Report

By clicking download, I am requesting that Mastercard send me information about Mastercard business products and services. I acknowledge and agree that my personal data may be processed in accordance with Mastercard's Privacy Notice and Terms of Use.

Related Resources

Top retail trends to watch in 2022

Learn what retail trends to watch for in 2022, from the rise of e-commerce and reimagined store experiences, to consumer privacy and purposeful buying.

Banking's Digital Transformation Journey - Asia Pacific

Evolving consumer preferences and increasing competition are forcing banks to innovate their digital products. Learn how banks in the Asia Pacific region have approached their digital transformations and the results they’re achieving.

Infographic: Growing Spend & Loyalty by Using Mastercard Pay with Rewards®

Digital-first consumers expect easy solutions to use their rewards. Here’s how banks like Citi are using Mastercard Pay with Rewards to grow monthly cardholder spend, transactions and long-term loyalty.

A question of equity: Consumer finance embraces sustainability and social justice

The very idea that investors might incorporate environmental, social and governance (ESG) factors in corporate valuations used to verge on heresy. But it represents little more than taking a financial term like equity back to its original sense of fairness and balance. Consumers care, and providers of consumer finance need to care too. Download the report to learn more