Skip to main content
What we do
PRODUCT OFFERINGS
Test & Learn® helps organizations understand the true impact of their new and existing initiatives and recommends the most profitable next steps.
Test & Learn® platform
Design and analyze hundreds of business experiments
Test & Learn® with SpendingPulse™ modeling
Evaluate large-scale business initiatives
Test & Learn® consulting services
Work with an experienced team of consultants
Who we serve
BUSINESS EXPERIMENTATION FOR YOUR INDUSTRY
Test & Learn® enables organizations across industries to grow the ROI of their business investments through better analytic insights.
CPGs
Optimize pricing strategies, merchandising
Financial institutions
Improve branch profitability, customer loyalty and operational efficiencies
Insurance Carriers
Optimize claims management, distribution and drive operational efficiencies
Restaurants
Evaluate promotions, price elasticity of menu items and labor needs
Retail
Quantify the impact of promotions, merchandising strategies and supply chain investments
Telecommunications
Optimize save offers, promo roll offs and bundling pricing strategies
Travel
Understand the impact of major capital investments and new pricing models
Strategies we power
TEST & LEARN® IN ACTION
Test & Learn® empowers you to make smarter decisions by optimizing strategies across your business.
Labor & operations
Optimize labor strategies and operational investments
Loyalty
Understand the impact of customer loyalty initiatives
Marketing
Quantify the ROI of marketing investments across your media mix
Merchandising
Adjust product offerings and space planning more effectively
Network strategy
Evaluate capital expenditures and network decisions
Pricing
Determine optimal pricing strategies
Resources
UNMATCHED ANALYTIC EXPERTISE
Mastercard offers various resources to enable organizations to drive more data-driven decisions using business experimentation tactics.
Reports
Read insights from our experts
Developers
Test & Learn cpg banner
Quem atendemos

Test & Learn® para empresas de bens de consumo

Casos de uso

Tome decisões mais inteligentes em todas as iniciativas de bens de consumo 

O Test & Learn®, uma das principais soluções de análise para a indústria de bens de consumo (CPG) da Mastercard, permite que as empresas otimizem iniciativas críticas. Usando nossa estrutura de teste e aprendizado, as empresas de bens de consumo e de produtos de alto giro (FMCG) podem tomar decisões mais seguras em relação às principais estratégias de precificação, iniciativas de merchandising, esforços de manutenção de varejo e muito mais. 

Uma empresa de bens de consumo aumentou seu faturamento otimizando suas estratégias de precificação

Uma grande fabricante de bens de consumo (CPG) queria entender o impacto do aumento do preço das embalagens maiores de sua marca de pretzel mais popular. A empresa usou o Test & Learn® para entender o verdadeiro impacto incremental da alteração dos preços e criou um modelo preditivo para otimizar a implantação do programa. Ao direcionar os aumentos de preços usando as recomendações do Test & Learn®, a empresa foi capaz de gerar US$ 4 milhões em faturamento incremental. 

Caso de cliente
Mastercard Test & Learn® has helped us make decisions, save costs and drive growth. As one example, we ran a test analyzing which practices brought the most benefit across category or store attributes. We could then determine the value of our in-store retail teams and balance our investments, hitting our financial goals.
Advanced Analytics and Automation Lead Unilever

Recursos relacionados 

Como o Mastercard Test & Learn® gera valor para as empresas de bens de consumo
Video
Test & Learn® at The Kraft Heinz Company

Hear from Ann Marie Pichirallo, Senior Manager of Category Business Development at
The Kraft Heinz Company, on using Test & Learn® to gain buy-in with retail partners.

Video
Driving growth for CPGs

Learn how Mastercard helps consumer goods companies drive growth with innovation, digitization and sustainability solutions.

Blog
Como os varejistas podem otimizar o ponto ideal de engajamento do consumidor

É difícil tomar a decisão ideal na primeira tentativa. A experimentação de negócios permite que as empresas de varejo e de bens de consumo (CPG) meçam o impacto de causa e efeito de uma iniciativa para obter os melhores resultados.