Mastercard Webinar: Impact of COVID-19 on Loyalty & How to Evolve Your Strategy

View On-Demand

Customer behaviors, preferences and expectations have changed as we know it.

As the world adjusts to a new normal, brands and businesses need to urgently evolve their customer loyalty and engagement strategies in order to be top-of-mind and continuously build dynamic relationships that extend beyond the transaction.

Webinar Speakers:

Cameron Irving

Principal, Retail & Commerce, Loyalty, Asia Pacific, Mastercard

Chen Peng

Regional Vice President, Asia Pacific, Session M

This Webinar Will Cover:

Loyalty then-and-now: Key trends and observations in a COVID-19 world
Designing the new loyalty and customer engagement ecosystem
Deepening customer relationships with differentiated and personalized messages, offers and loyalty programs
Case studies from engagement with global leading brands

View the Webinar

Location

By clicking register, I am requesting that Mastercard send me information about Mastercard business products and services. I acknowledge and agree that my personal data may be processed in accordance with Mastercard's Privacy Notice and Terms of Use.

Related Resources

HBR ANALYTIC SERVICES

Beyond Rewards: Raising the Bar on Customer Loyalty

It’s time to start challenging the standard notions of rewards and begin reimagining the future of customer loyalty. Read more insights from a survey of 400 executives globally by Harvard Business Review Analytic Services.

The Shift to Digital

The Covid-19 outbreak has accelerated the digitization of how we work, live and shop. Learn how businesses navigated the shift to digital, how consumers responded, and the spending trends likely to stay in a post-Covid-19 world.

Loyalty in the digital age

PaymentsSource covers Francis Hondal on how to show cardholders the full value of your rewards program.