Pushing the boundaries of possibility
Mastercard Digital Labs is an immersive experience that combines the latest digital technologies, design thinking and user experience expertise to drive innovation and accelerate customer time to value across the end-to-end product lifecycle.
Product support from strategy to launch
Navigate unprecedented change, accelerate product development and bring new ideas to market quickly. Mastercard Digital Labs offers expertise across products and programs, from the concept and strategy stage through program implementation, product launch and scale.
Create, evaluate and transform product strategy
Prepare for mega trends and tap into idea development programming to establish your strategy across the product lifecycle.
Selected solutions we offer:
- Benchmarking & Diagnostics: Understand your product performance and how your products compare to others, helping inform your strategy and track your progress against industry standards.
- Digital Safari: Gain access to leading-edge digital best practices and disruptive thinking from the world’s most innovative organizations.
- Strategy Spark: Shape C-suite and business leaders’ thinking on what’s needed to bring a product to life. Realize your product vision and guide the creation of actionable product strategies.
Accelerate time to value through rapid product development
Develop new concepts and product ideas, create customer journey maps, re-imagine user interface design, engage in rapid prototyping and manage products from usability testing to launch and scale.
Selected solutions we offer:
- Launchpad: Achieve rapid product development through customizable, human-led design workshops.
- Idea Spark: Solve well-defined customer challenges quickly through expedited, design thinking sprints.
- CX Design & Testing: Accelerate customer-focused discovery and product validation with a framework of research services.
Launch your product with end-to-end lifecycle support
Realize your digital value proposition, implement your digital strategy and revamp your digital channels and back-end platforms. This becomes a reality through our program management, systems integration and SaaS capabilities.
Selected solutions we offer:
- Implementation & Program Management: Execute on your digital strategies and transformation projects and ensure operating model changes are delivered on time and on budget with the help of our experienced program management teams.
- Tech Spark/ Digital Implementation Scoping: Identify the detailed tech requirements, future business architecture implementation model and partner selection required to start software implementation.
- System Integration & Operations: Ensure the delivery of digital services, channels and back-end platforms via software development, platform enablement and managed services capabilities.
- Software-as-a-Service (SaaS) Offerings: Quickly deploy your digital value propositions with Mastercard’s in-house SaaS platforms.
Ensuring your business is set up for future success
Work with our Digital Labs team to ensure your business design meets future product needs. Analyze and transform the key aspects necessary for products and solutions to thrive. We help our customers refine design throughout the product lifecycle, ensuring they are set up for future success.
Innovation Hub
The Innovation Hub is a partnership between Mastercard Digital Labs and our customers. Together, we accelerate end-to-end product innovation in an efficient and sustainable way.
Each Hub is designed for co-creation and tailored to fit your needs, whether you are starting the ideation phase or piloting and launching a product – and everything in between.
Our aim is to de-risk your innovation route and accelerate your journey, providing ongoing access to Mastercard innovation assets and a global community of experts, engineers, designers and partners.
Sandbox as a Service
Sandbox as a Service leverages Mastercard’s isolated testing environment to test and validate third-party solutions in a fraction of the time.
We accelerate innovation by allowing financial institutions to collaborate, build and validate solutions with third-party providers, while establishing mutual beneficial partnerships.
Global airline Emirates partnered with Mastercard’s Digital Labs team to transform its loyalty program’s value proposition and member experience. The Emirates Skywards app is a one-stop-shop for Skywards Members that extends the loyalty experience beyond travel into retail.
The goal was to incentivize and increase the earning of miles through members’ everyday spend in the UAE. It was successfully launched based on the concept, prototype and materials developed in the rapid prototyping design sprint with Mastercard.
Next gen tech
Leveraging cutting-edge technologies like AI and spatial computing, to lead the charge in transforming industries and redefining user experiences.
Our commitment to these advanced technologies enables us to create smarter, more intuitive solutions that meet the needs of customers in a dynamically evolving world:
Digital Labs in action
Digital Labs accelerates time to value by helping teams bring new ideas to market quickly using proven innovation methodologies:
