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What we do
PRODUCT OFFERINGS
Test & Learn® helps organizations understand the true impact of their new and existing initiatives and recommends the most profitable next steps.
Test & Learn® platform
Design and analyze hundreds of business experiments
Test & Learn® with SpendingPulse™ modeling
Evaluate large-scale business initiatives
Test & Learn® consulting services
Work with an experienced team of consultants
Who we serve
BUSINESS EXPERIMENTATION FOR YOUR INDUSTRY
Test & Learn® enables organizations across industries to grow the ROI of their business investments through better analytic insights.
CPGs
Optimize pricing strategies, merchandising
Financial institutions
Improve branch profitability, customer loyalty and operational efficiencies
Restaurants
Evaluate promotions, price elasticity of menu items and labor needs
Retail
Quantify the impact of promotions, merchandising strategies and supply chain investments
Telecommunications
Optimize save offers, promo roll offs and bundling pricing strategies
Travel
Understand the impact of major capital investments and new pricing models
Strategies we power
TEST & LEARN® IN ACTION
Test & Learn® empowers you to make smarter decisions by optimizing strategies across your business.
Labor & operations
Optimize labor strategies and operational investments
Loyalty
Understand the impact of customer loyalty initiatives
Marketing
Quantify the ROI of marketing investments across your media mix
Merchandising
Adjust product offerings and space planning more effectively
Network strategy
Evaluate capital expenditures and network decisions
Pricing
Determine optimal pricing strategies
Resources
UNMATCHED ANALYTIC EXPERTISE
Mastercard offers various resources to enable organizations to drive more data-driven decisions using business experimentation tactics.
Reports
Read insights from our experts
Developers
DATA STRATEGY AND ANALYTICS

Data-driven decisions with faster, more accurate analytics

Mastercard Test & Learn®, a leading analytics platform, helps companies make more confident business decisions.
Book a demo

Book a demo of Test & Learn

What we do

Accurately analyze and optimize new business ideas and ongoing initiatives using our test and learn analytics software.

Test & Learn® overview video

Product offerings

Test & Learn® In Action

Mastercard Test & Learn® empowers organizations to optimize critical initiatives across the business.

Proven results

Test & Learn® helps organizations make critical business decisions


A Frost & Sullivan analysis of over 230 Test & Learn® initiatives showed Test & Learn® generates at least 5X ROI for 92% of engagements. Our product, formerly APT Test & Learn®, has helped hundreds of leading organizations make critical business decisions for decades.

Related resources

How Mastercard Test & Learn® Drives Value for CPG Organizations
Report
The retailer's guide to loyalty experimentation

Digital advertisements, personalization tactics and loyalty programs can be critical performance drivers. By using business experimentation, retailers can take these initiatives to the next level with more accurate measurement and optimization capabilities.

Report
Banking's Next Experiment: Innovation in a Digital, Post-Covid World

Learn how financial institutions are testing new ways to reach and engage today’s banking consumer, and how they’re applying those results.

Interactive Experience
Data-driven loyalty: three strategies that work for brands

Learn how brands can upgrade their loyalty strategies by personalizing communications by segment, engaging customers with campaigns, and optimizing initiatives using business experimentation.