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What we do
PRODUCT OFFERINGS
Test & Learn® helps organizations understand the true impact of their new and existing initiatives and recommends the most profitable next steps.
Test & Learn® platform
Design and analyze hundreds of business experiments
Test & Learn® with SpendingPulse™ modeling
Evaluate large-scale business initiatives
Test & Learn® consulting services
Work with an experienced team of consultants
Who we serve
BUSINESS EXPERIMENTATION FOR YOUR INDUSTRY
Test & Learn® enables organizations across industries to grow the ROI of their business investments through better analytic insights.
CPGs
Optimize pricing strategies, merchandising
Financial institutions
Improve branch profitability, customer loyalty and operational efficiencies
Insurance Carriers
Optimize claims management, distribution and drive operational efficiencies
Restaurants
Evaluate promotions, price elasticity of menu items and labor needs
Retail
Quantify the impact of promotions, merchandising strategies and supply chain investments
Telecommunications
Optimize save offers, promo roll offs and bundling pricing strategies
Travel
Understand the impact of major capital investments and new pricing models
Strategies we power
TEST & LEARN® IN ACTION
Test & Learn® empowers you to make smarter decisions by optimizing strategies across your business.
Labor & operations
Optimize labor strategies and operational investments
Loyalty
Understand the impact of customer loyalty initiatives
Marketing
Quantify the ROI of marketing investments across your media mix
Merchandising
Adjust product offerings and space planning more effectively
Network strategy
Evaluate capital expenditures and network decisions
Pricing
Determine optimal pricing strategies
Resources
UNMATCHED ANALYTIC EXPERTISE
Mastercard offers various resources to enable organizations to drive more data-driven decisions using business experimentation tactics.
Reports
Read insights from our experts
Developers
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TEST & LEARN® PRODUCT OFFERING

Test & Learn® platform

Make decisions with confidence by using our multi-patented analytics platform.
How it works

Test, analyze, optimize

Whether it’s a store remodel or a loyalty offer, Test & Learn® empowers business leaders to improve new and existing initiatives by designing and analyzing in-market business experiments.

By using our analytics platform, businesses can understand the overall incremental impact of an initiative, the most effective aspects of the initiative, the types of customers or markets that respond best, and how to target rollout to maximize ROI.

 

BENEFITS

Features


Given the nuances between customer and site level data, the platform includes two test and learn methodologies to provide the most accurate analyses. For both methodologies, our testing software accurately measures an initiative’s impact by conducting a small-scale, in-market experiment using a well-matched test and control group. Learn more about the software below.

An apparel retailer optimized its remodel strategy

An apparel retailer was remodeling stores to catalyze sales of its new athletic line. Before investing across its store network, the retailer used Test & Learn® to evaluate its potential impact. Test & Learn® built a predictive model to target the remodel investments to the stores that would respond best, driving $13 million in incremental revenue.

Customer story

Related resources

Navigating Inflation with Test & Learn
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Test & Learn® for Airlines

Learn how Test & Learn® helps the travel sector optimize initiatives such as new benefits, inflight upgrades, loyalty offers, and employee training programs to understand the true impact of different campaigns.

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How retailers can optimize that consumer engagement sweet spot

It’s difficult to make the perfect decision on the first try. Business experimentation allows retail and CPG companies to measure the cause-and-effect impact of an initiative for optimum results.

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Test & Learn® at The Kraft Heinz Company

Hear from Ann Marie Pichirallo, Senior Manager of Category Business Development at
The Kraft Heinz Company, on using Test & Learn® to gain buy-in with retail partners.