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What we do
PRODUCT OFFERINGS
Test & Learn® helps organizations understand the true impact of their new and existing initiatives and recommends the most profitable next steps.
Test & Learn® platform
Design and analyze hundreds of business experiments
Test & Learn® with SpendingPulse™ modeling
Evaluate large-scale business initiatives
Test & Learn® consulting services
Work with an experienced team of consultants
Who we serve
BUSINESS EXPERIMENTATION FOR YOUR INDUSTRY
Test & Learn® enables organizations across industries to grow the ROI of their business investments through better analytic insights.
CPGs
Optimize pricing strategies, merchandising
Financial institutions
Improve branch profitability, customer loyalty and operational efficiencies
Insurance Carriers
Optimize claims management, distribution and drive operational efficiencies
Restaurants
Evaluate promotions, price elasticity of menu items and labor needs
Retail
Quantify the impact of promotions, merchandising strategies and supply chain investments
Telecommunications
Optimize save offers, promo roll offs and bundling pricing strategies
Travel
Understand the impact of major capital investments and new pricing models
Strategies we power
TEST & LEARN® IN ACTION
Test & Learn® empowers you to make smarter decisions by optimizing strategies across your business.
Labor & operations
Optimize labor strategies and operational investments
Loyalty
Understand the impact of customer loyalty initiatives
Marketing
Quantify the ROI of marketing investments across your media mix
Merchandising
Adjust product offerings and space planning more effectively
Network strategy
Evaluate capital expenditures and network decisions
Pricing
Determine optimal pricing strategies
Resources
UNMATCHED ANALYTIC EXPERTISE
Mastercard offers various resources to enable organizations to drive more data-driven decisions using business experimentation tactics.
Reports
Read insights from our experts
Developers
Test & Learn for restaurant banner
Who we serve

Test & Learn® for restaurants

USE CASES

Drive smarter decisions across all restaurant initiatives

With today’s constantly changing economic environment and staffing shortages, restaurant analytics have become essential. Test & Learn®, a restaurant testing solution, enables companies to navigate these ever-changing conditions by analyzing promotions, price elasticity of menu items, labor needs and more.

A restaurant successfully tailored its promotional efforts

A large restaurant chain wanted to understand the effectiveness of its email promotions and the impact of expanding its digital investment. The restaurant used Test & Learn® to analyze promotion parameters, including promoted item, discount amount and duration. With Test & Learn® recommendations, the restaurant was able to drive $6.5 million in incremental profit by tailoring the promotion.

Customer story

Related resources

Data-driven loyalty: three strategies that work for brands
Report
Improve point of order engagements by serving your consumers digitally

Mastercard commissioned Forrester Consulting to evaluate customer behavior engaging with different types of restaurants, as well as the digital strategies that they are deploying, to better understand how customer needs are being met and where opportunities are. Read the report for findings and recommendations for restaurant executives to help them reap rewards from digital investments.

Report
The customer engagement & experience guide for restaurants

Consumers are returning to the restaurant scene, but their expectations have changed significantly. Learn how restaurants can connect with the post-Covid consumer by delivering optimal experiences and engaging loyalty programs.

Blog
5 restaurant industry trends to watch in 2023

The top restaurant trends have evolved in 2023, from employee-centered initiatives, simplification through new tech, optimized loyalty and personalization programs, or a focus on ESG.