Deliver accurate and scalable insights
Advertising is undergoing a rapid transformation, driven by channels that offer addressable audiences at scale and privacy-compliant personalized messaging.
Mastercard’s Test & Learn® Media Measurement can help advertisers cut through the noise to quantify and optimize campaign performance.
Our solution captures a wide range of purchasing patterns across industries, powered by aggregated and anonymized transaction insights, delivering accurate and precise measurement results without compromising consumer privacy.
To learn more about Test & Learn® Media Measurement, click here.
BENEFITS
An ad tech platform partnered with Mastercard to measure the impact of an ad campaign for a retail brand from a digital marketing campaign executed over social media and mobile web.
Mastercard created a synthetic control for each exposed geography based on similar spend patterns at the retailer prior to the campaign.
Spend lift from the campaign was calculated vs. control during the campaign flight. This enabled quantification of the campaign’s incremental impact, correcting for any bias or seasonality.
Related resources
