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What we do
PRODUCT OFFERINGS
Test & Learn® helps organizations understand the true impact of their new and existing initiatives and recommends the most profitable next steps.
Test & Learn® platform
Design and analyze hundreds of business experiments
Test & Learn® with SpendingPulse™ modeling
Evaluate large-scale business initiatives
Test & Learn® consulting services
Work with an experienced team of consultants
Who we serve
BUSINESS EXPERIMENTATION FOR YOUR INDUSTRY
Test & Learn® enables organizations across industries to grow the ROI of their business investments through better analytic insights.
CPGs
Optimize pricing strategies, merchandising
Financial institutions
Improve branch profitability, customer loyalty and operational efficiencies
Insurance Carriers
Optimize claims management, distribution and drive operational efficiencies
Restaurants
Evaluate promotions, price elasticity of menu items and labor needs
Retail
Quantify the impact of promotions, merchandising strategies and supply chain investments
Telecommunications
Optimize save offers, promo roll offs and bundling pricing strategies
Travel
Understand the impact of major capital investments and new pricing models
Strategies we power
TEST & LEARN® IN ACTION
Test & Learn® empowers you to make smarter decisions by optimizing strategies across your business.
Labor & operations
Optimize labor strategies and operational investments
Loyalty
Understand the impact of customer loyalty initiatives
Marketing
Quantify the ROI of marketing investments across your media mix
Merchandising
Adjust product offerings and space planning more effectively
Network strategy
Evaluate capital expenditures and network decisions
Pricing
Determine optimal pricing strategies
Resources
UNMATCHED ANALYTIC EXPERTISE
Mastercard offers various resources to enable organizations to drive more data-driven decisions using business experimentation tactics.
Reports
Read insights from our experts
Mastercard Developers
Insurance companies header cropped
Who we serve

Test & Learn® for insurance carriers

USE CASES

Drive smarter decisions across all insurance initiatives

Test & Learn®, Mastercard's multi-patented analytics software, helps insurance carriers improve profits with in-market business experimentation. Using our test and learn framework, insurers can drive customer acquisition, enhance retention efforts, optimize marketing and identify opportunities for operational efficiencies.

Insurance companies case study image An insurer drove revenue by optimizing its call center

A large insurer wanted to understand the impact of a new Specialty Call Center it created that was tasked with retaining customers identified as most likely to churn. To do this, the team used Test & Learn® to isolate the impact at the representative and customer level. They found that while average handle time increased 8.9%, there was also a 6.3% lift in number of accepted offers for new product discussions. Findings also revealed that by specifically targeting the representatives and customers most likely to respond best to the Specialty Call Center, the insurer drove a lift in retention and number of products per customer, improving revenue by $3.5MM. 

 

Customer story

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