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What we do
PRODUCT OFFERINGS
Test & Learn® helps organizations understand the true impact of their new and existing initiatives and recommends the most profitable next steps.
Test & Learn® platform
Design and analyze hundreds of business experiments
Test & Learn® with SpendingPulse™ modeling
Evaluate large-scale business initiatives
Test & Learn® consulting services
Work with an experienced team of consultants
Who we serve
BUSINESS EXPERIMENTATION FOR YOUR INDUSTRY
Test & Learn® enables organizations across industries to grow the ROI of their business investments through better analytic insights.
CPGs
Optimize pricing strategies, merchandising
Financial institutions
Improve branch profitability, customer loyalty and operational efficiencies
Insurance Carriers
Optimize claims management, distribution and drive operational efficiencies
Restaurants
Evaluate promotions, price elasticity of menu items and labor needs
Retail
Quantify the impact of promotions, merchandising strategies and supply chain investments
Telecommunications
Optimize save offers, promo roll offs and bundling pricing strategies
Travel
Understand the impact of major capital investments and new pricing models
Strategies we power
TEST & LEARN® IN ACTION
Test & Learn® empowers you to make smarter decisions by optimizing strategies across your business.
Labor & operations
Optimize labor strategies and operational investments
Loyalty
Understand the impact of customer loyalty initiatives
Marketing
Quantify the ROI of marketing investments across your media mix
Merchandising
Adjust product offerings and space planning more effectively
Network strategy
Evaluate capital expenditures and network decisions
Pricing
Determine optimal pricing strategies
Resources
UNMATCHED ANALYTIC EXPERTISE
Mastercard offers various resources to enable organizations to drive more data-driven decisions using business experimentation tactics.
Reports
Read insights from our experts
Developers
Test & Learn for travel banner
Who we serve

Test & Learn® for travel & hospitality

USE CASES

Drive smarter decisions across all travel initiatives

Travel and hospitality companies must be able to capitalize on consumers’ increased demand for experiences. Test & Learn®, a leading travel analytics solution, enables companies to stay ahead of the competition by optimizing the impact of major capital investments, new pricing models, training programs and more.

An airline maximized ancillary revenue from excess luggage fees

An airline tested two excess luggage pricing strategies – a light discount and a heavy discount – to increase ancillary revenue. The airline used Test & Learn® to analyze the impact of the discounts on excess luggage revenue. The analysis revealed key performance drivers and provided insight into driving $3 million in incremental excess luggage revenue by effectively targeting the discounts.

Customer story

Related resources

Test & Learn® for Airlines
Economics Institute
Travel Industry Trends 2023

Mastercard Economics Institute's fourth annual travel report on 2023 travel trends & the state of the travel industry.

Outlook Report
Economic Outlook 2023

This year's Economic Outlook report explores the causes and effects shaping the speed and path of real economic growth, - focusing on housing prices, interest rates, inflation, consumer spending & omnichannel growth.

Report
Frequent Flyer Program Trends

Airlines need to improve as demand for travel continues to grow. Learn how they can embrace the latest trends in frequent flyer programs to gain more loyalty.