Test & Learn® platform

• Generate precise matching strategies across attributes using machine learning

• Identify optimal test settings to enable confident measurement

• Protect against incorrect measurements by automatically identifying analytic issues

• Complete business experiments at scale in a fraction of the time

• Integrate insights from new and historical efforts using automated data processes and APIs

• Dive deeper into segmentations with clear box methodology and mitigate hours of manual work outside of the platform with a more robust UX

• Evaluate thousands of attributes including anonymized and aggregated Mastercard consumer spending insights

• Identify drivers of higher ROI and aggregate results across initiatives to inform better decisions

Test & Learn® for Sites helps businesses understand how an initiative can impact the entire network, such as a retailer’s network of stores or a bank’s network of branches. Test & Learn® for Customers helps businesses gain customer-level insights into an initiative’s impact.

With Test & Learn® for Sites, each test site is matched to a custom group of control sites based on several factors, such as financial patterns and geography. With Test & Learn® for Customers, cohorts of test customers are matched to a similar cohort of control customers based on multiple attributes, such as total spend.

The platform pinpoints the true cause-and-effect of any business decision by using patented methodology to evaluate the performance before and after an initiative for both the test and control groups. Using precise control matching methodology, Test & Learn® calculates exactly what changes in performance can be attributed to the initiative.

Our proprietary technology automatically scans hundreds of attributes to identify the strongest drivers of performance. These drivers then feed into a predictive model, which provides recommendations for maximizing ROI by rolling out the initiative to the stores or customers predicted to respond best.