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What we do
PRODUCT OFFERINGS
Test & Learn® helps organizations understand the true impact of their new and existing initiatives and recommends the most profitable next steps.
Test & Learn® platform
Design and analyze hundreds of business experiments
Test & Learn® with SpendingPulse™ modeling
Evaluate large-scale business initiatives
Test & Learn® consulting services
Work with an experienced team of consultants
Who we serve
BUSINESS EXPERIMENTATION FOR YOUR INDUSTRY
Test & Learn® enables organizations across industries to grow the ROI of their business investments through better analytic insights.
CPGs
Optimize pricing strategies, merchandising
Financial institutions
Improve branch profitability, customer loyalty and operational efficiencies
Insurance Carriers
Optimize claims management, distribution and drive operational efficiencies
Restaurants
Evaluate promotions, price elasticity of menu items and labor needs
Retail
Quantify the impact of promotions, merchandising strategies and supply chain investments
Telecommunications
Optimize save offers, promo roll offs and bundling pricing strategies
Travel
Understand the impact of major capital investments and new pricing models
Strategies we power
TEST & LEARN® IN ACTION
Test & Learn® empowers you to make smarter decisions by optimizing strategies across your business.
Labor & operations
Optimize labor strategies and operational investments
Loyalty
Understand the impact of customer loyalty initiatives
Marketing
Quantify the ROI of marketing investments across your media mix
Merchandising
Adjust product offerings and space planning more effectively
Network strategy
Evaluate capital expenditures and network decisions
Pricing
Determine optimal pricing strategies
Resources
UNMATCHED ANALYTIC EXPERTISE
Mastercard offers various resources to enable organizations to drive more data-driven decisions using business experimentation tactics.
Reports
Read insights from our experts
Developers
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Who we serve

Test & Learn® for retail

USE CASES

Drive smarter decisions across all retail initiatives

Test & Learn®, our multi-patented retail analytics solution, enables brands to optimize key initiatives. By taking our test and learn approach, retailers can make smarter decisions around promotions, merchandising, supply chain and more.

Walgreens improved its product assortment strategy

Walgreens uses advanced predictive software within Test & Learn® to determine which selection of health and wellness products best meets their customers’ needs. As a result of enhanced assortment, shoppers can find what they want on the shelf.

Customer story

Related resources

The retailer's guide to loyalty experimentation
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Navigating Inflation with Test & Learn 

Explore how Test & Learn can help retailers navigate inflation.

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Test & Learn® for Retailers

Learn how Test & Learn® helps retailers optimize initiatives, investments, marketing, products, opening hours, and customer loyalty to understand true sales impact.

Blog
How retailers can optimize that consumer engagement sweet spot

It’s difficult to make the perfect decision on the first try. Business experimentation allows retail and CPG companies to measure the cause-and-effect impact of an initiative for optimum results.