How Citi successfully launched its ultra-affluent card product, ULTIMA

Citi’s continued partnership with Mastercard in designing and launching card products for the affluent segment has driven double digit growth on card portfolios and issuing sales, a win for both Citi and Mastercard

How we maneuver and remain relevant remains extremely critical. With Mastercard, it is never a “us versus them” or “ours versus theirs” sort of mentality, but rather a cohesive approach in achieving our goals together… Together with Mastercard, we refine our approach. We synthesize the data to create winning strategies on all fronts.

Yi Ning Lai Head of Affluent Citi Cards, Citi International Cards