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Mastercard Data & Services empowers restaurants to make data-driven decisions, navigate the shift to digital, acquire high-value consumers and engage existing ones.

Discover new insights and opportunities

Find opportunities with new and existing diners based on insights gleaned from our 90 billion aggregated and anonymized transactions, our customers’ data and third-party data.

We expose you to the latest technology and industry innovations to help you enhance consumer engagement efforts, benchmark performance relative to your competition, understand market and consumer trends and more.

Predict and fulfill your diners’ desires with custom insights, software platforms, and consulting services.
Recommend actions and predict results

Gain the knowhow to answer complex questions and achieve the KPIs that matter most to your business with our robust insights and global expertise.

From identifying initiatives to promote loyalty and reduce attrition to navigating your channel expansion and real estate investment strategy, we will provide the data-driven recommendations you need.

Improve your services with access to valuable customer-level insight
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Act on insights and recommendations

Turn insights into action to drive progress toward your goals, whether we execute or support you while you execute.

We are your partner to bring our recommendations to life, from creating a consumer acquisition, retention and engagement program to testing and targeting a new strategy in a group of locations.

Enabling restaurant operators to acquire new customers and bolster loyalty among existing ones by offering a 360-degree view of their optimal diners.
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Improve strategies and outcomes over time

Perform at your very best by measuring the impact of your decisions and recalibrating and optimizing as needed.

Armed with our help, you will have the resources to accelerate experimentation and drive improved business performance even as your goal post moves.

We help our customers perform at their very best.

Mastercard Data & Services empowers restaurants to navigate complex and evolving trends with proprietary data, people and platforms. 

Test & Learn®

Mastercard Test & Learn, a multi-patented analytics platform, helps business leaders make decisions with more confidence by analyzing in-market business experiments.

Menu Analyzer

Unlock the value of your check-level data to inform promotional design, menu optimization, pricing, and marketing strategies


Automate, manage, measure and optimize loyalty and customer engagement at scale.


SpendingPulse™ provides market intelligence based on consumer buying behavior. These insights include analysis of current market trends & forecasts of customer spending patterns

Dynamic Yield

Transform simple customer interactions into long-lasting, hyper-personalized relationships.

Additional resources

Improve point of order engagements by serving your consumers digitally

Mastercard commissioned Forrester Consulting to evaluate customer behavior engaging with different types of restaurants, as well as the digital strategies that they are deploying, to better understand how customer needs are being met and where opportunities are. Read the report for findings and recommendations for restaurant executives to help them reap rewards from digital investments.

5 restaurant industry trends to watch in 2023

The top restaurant trends have evolved in 2023, from employee-centered initiatives, simplification through new tech, optimized loyalty and personalization programs, or a focus on ESG.

Infographic: Raising the digital standard in restaurants

Many restaurants have yet to implement mobile ordering and payment technology on personal devices. What do they need to do to raise the digital standard in restaurants?

One of the fastest growing restaurant franchises in North America needed to better understand customer insights, encourage visits and reward guests, all while engaging them with the personal touch for which the brand is known. With Mastercard's white label mobile application, powered by SessionM, the restaurant executed relevant offers at the point of sale, resulting in an average of 30,000 new app downloads per month and over $1.7 million revenue per month generated.
A fast casual restaurant franchise