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Consumer Engagement & Loyalty

Mastercard Data & Services helps organizations acquire new customers, forge deeper customer relationships and build brand loyalty along the way.

How do you connect with your customers - whose expectations are higher than ever - in a way that genuinely cultivates loyalty to your brand?

Leverage our expertise, technology and proprietary data to connect with the right customers at the right time in the right way.

From building loyalty programs and identifying key audiences to creating consumer behavior and lookalike models and developing marketing creatives for multichannel campaigns.

Consumer Engagement solutions

We provide a full suite of services, technology and proprietary data to help organizations build customer relationships that are valued by the customer and profitable to the business.

We help organizations better understand their customer needs and develop the cross-functional capabilities required to consistently meet those needs, whether it be optimizing customer acquisition efforts, creating exceptional experiences through human-centered design, or developing a transformative loyalty program.

How does Mastercard help you foster long-lasting customer relationships? 

Intelligent Targeting

Boost the efficiency, effectiveness and ease of acquisition by leveraging Mastercard insights and expertise to design, execute and optimize acquisition campaigns for high-value customers

Loyalty Offers

Differentiate your business with seamless, digital, personalized offers powered by Mastercard

Marketing Services

Unleash the power of insights with critical business execution across campaigns and channels


Automate, manage, measure and optimize loyalty and customer engagement at scale.

Dynamic Yield

Transform simple customer interactions into long-lasting, hyper-personalized relationships.

Additional resources

Mastercard webinar
This time, it’s personal: Elevating customer engagement in the post-Covid world

Crisis drives innovation. Needless to say, the pandemic has disrupted how people think, feel and do to an extraordinary degree, at an unprecedented scale. Heightened customer expectations coupled with digital saturation across every aspect of life have made it not just important, but necessary for banks to embrace innovation and reimagine what personal banking truly means.

Assists vs goals in retail's omnichannel game

The journey of a ball to a goal may be compared to the journey of a consumer to a purchase. Learn how retailers are winning the ball through better technology and analytics to manage consumer touchpoints.

Interactive e-book
Navigating the Card Lifecycle Marketing Paradigm Shift

This interactive e-book covers the ins and outs of a data-driven, rapid learning approach to cardholder lifecycle marketing and strategies for engaging cardholders across their entire journey.

Digital Booklet
Rethinking Engagement

This digital booklet covers the ins and outs of a data-driven, rapid learning approach to cardholder lifecycle marketing and strategies for engaging cardholders across their entire journey.

Loyalty news
America’s Best Loyalty Programs

More than 20 of America's Best Loyalty Programs recognized by Newsweek and Statista leverage Mastercard’s suite of services to build better, more engaging relationships.

Our team of customer experience experts

Contact our experts

A North American bank partnered with Mastercard to drive checking account acquisition by enhancing targeting and optimizing touchpoint frequency.

Continue Reading the Case Study