#HowLeadersLead with @DavidNovakOGO is a new podcast sharing real conversations with real leaders about how they get good things done. Stay tuned for an upcoming episode featuring Ajay Banga, CEO Mastercard—subscribe so you don’t miss it! howleaderslead.com
Beyond Rewards: Raising the Bar on Customer Loyalty
Eager to create enduring relationships with customers, companies are looking beyond traditional loyalty programs. This report from Harvard Business Review Analytic Services explores the new ways businesses are approaching loyalty, from creating experiences and emotional brand connections to personalized offers and gamification.
Ever wonder how large, successful companies approach innovation? This playbook reveals the perspectives of 12 CEOs from highly innovative organizations and identifies 50 actions business leaders can take to drive innovation at their organizations.