Executive Vice President Susan Grossman discusses new Mastercard-sponsored research from Harvard Business Review Analytic Services and offers tips on how organizations should be thinking about their personalization strategies to satisfy the needs of companies and, importantly, consumers.
"Mastercard Advisors has played a critical role in helping our company transform from being a big data company to a smart data company"
"The reputation and credibility of how Mastercard collected these insights has resonated really strongly with the advertisers."
“What Mastercard has been able to do is actually go out into the marketplace and look at comparable programs and help provide a benchmark analysis for us.”
“It’s a unique relationship with Mastercard and it worked well so far, for the past two years, we really achieved big growth and we have strong aspirations and we expect them to play a big role in that.”