Best Practices for Test Design

We often overlook test design, yet it is fundamental to successful testing and sets the stage for maximizing learnings. Organizations that design tests make more confident decisions than organizations that do not. Mastercard’s latest toolkit supports test design no matter the initiative, whether for sites, customers, zip codes, agents, and more. This session will cover the best practice process for designing tests in Test & Learn®, common pitfalls to watch out for, outside-the-box applications, and the latest guidance on making test design practical in your organization.