Skip to main content

To maintain a steady flow of satisfied diners, restaurants must understand and react to shifting spending trends and consumer preferences.

This report explores how global restaurants can navigate today’s changing economic environment by understanding important restaurant trends. Key topics include:

  • Workforce challenges and new hiring and retention strategies

  • How AI and other tech play a bigger role behind the kitchen door

  • The evolution of loyalty programs and personalization

  • The push toward ESG-conscious offerings and brands

  • Customer stories from global quick service restaurants, such as McDonald’s, across Europe and the Middle East

Download the report to learn how restaurants can implement strategies that improve both the bottom line and the dining experience.

Download the report

Related resources

restaurant report tile image
The customer engagement & experience guide for restaurants

Consumers are returning to the restaurant scene, but their expectations have changed significantly. Learn how restaurants can connect with the post-Covid consumer by delivering optimal experiences and engaging loyalty programs.

Forrester report teaser
Improve point of order engagements by serving your consumers digitally

Mastercard commissioned Forrester Consulting to evaluate customer behavior engaging with different types of restaurants, as well as the digital strategies that they are deploying, to better understand how customer needs are being met and where opportunities are. Read the report for findings and recommendations for restaurant executives to help them reap rewards from digital investments.

Transforming the future teaser
Infographic: Transforming the future of dining with technology and analytics

Consumer spending on dining out continues to rise and restaurants must ensure they’re offering the best experience. By using innovative technology, engaging loyalty programs and robust analytics, restaurants can stay competitive and maximize the current demand.