Mastercard Data & Services encompasses Mastercard's (NYSE: MA) offerings beyond the transaction. We provide customers across industries and geographies with a tailored portfolio of solutions to address their business pain points.
By harnessing the power of our real-time, anonymized and aggregated transaction data, powerful software platforms and wealth of expertise, we empower customers to unlock a holistic view of consumer behavior beyond their four walls, distill actionable insights and make more data-driven decisions. With compelling offerings for financial institutions, retailers, telecommunications organizations, travel companies and more, our services drive efficiency and value and enable our customers to solve business problems from end to end.
Data & Analytics
Mastercard’s powerful analytics platforms enable organizations to make better, faster business decisions based on real-time, anonymized and aggregated transaction data and proprietary analysis. Our software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to make more data-driven decisions and implement business initiatives at scale. Our offerings also support decision-making for specific business needs, including transaction analysis, space planning, promotion design, category management, location selection and more.
Mastercard Advisors’ consulting team not only works with customers to uncover data-driven insights, but also leads direct execution, generates sustainable growth and measures campaign success. Leveraging our wealth of anonymized and aggregated transaction data, combined with our team’s expansive expertise and proprietary software platforms, we enable our customers to answer critical business questions and make informed strategy decisions.
Mastercard offers a comprehensive array of technology platforms, implementation services, and consulting solutions to help organizations drive consumer loyalty. We are a one-stop shop of proprietary technologies, industry expertise, a rich partner network, and deep, data-driven insights. Our end-to-end solutions help customers drive deeper brand engagement and longer-term, more profitable cardholder relationships.
Mastercard’s Managed Services offerings help customers to achieve in-market results that exceed their expectations by deploying data, insights and expertise to deliver unparalleled marketing campaigns, engaging the consumer and driving ROI. Our expertise across payments and purchasing surpasses that of agencies, consultancies and in-house teams that are limited to a view of customers at an individual firm. This, combined with our rich cross-industry marketing expertise, means we can both enhance operational efficiencies for executing campaigns, and deliver tangible value through helping continuously refine go-to-market strategy across the customer journey.
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