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Mastercard Data & Services' Success Planning Team will provide 7-9 weeks of project management and consulting services in support of the implementation and launch of client's card program governed by client’s strategic agreement with Mastercard. Complete the form to sign up to participate and a Mastercard representative will be in touch to kick off the project.

This support will include the following phases and will be subject to these Terms and Conditions.

1. Activities: The Mastercard Success Planning team will provide project management and consulting support to Client in connection with its implementation and launch of a Mastercard Co-branded Card program during the course of this engagement. Activities in connection therewith will be in phases as follows:

Phase 1: Data Gathering (1-2 weeks depending on stakeholder availability)

Once intake and the franchise onboarding process have been completed, the Mastercard Success Planning team will kick off the engagement with an introduction to Mastercard’s value chain framework. Leveraging this framework, Client can attempt to identify the high priority areas on which to focus, which drive substantial business impact, during the course of the engagement.

Mastercard will then engage with Client’s key business stakeholders to gain a tailored understanding of the Client’s business, including topics such as:

  • Vision & Values

  • Products & Service Value Propositions

  • Acquisition Strategy

  • Market Roadmap

  • Fraud & Risk Procedures

Phase 2: Fraud & Risk Assessment (1-2 weeks)

With inputs from Phase 1, and such other reasonable input from Client stakeholders as requested, the Mastercard Success Planning team will leverage internal subject matter experts to provide a perspective on Client’s existing fraud and risk procedures. The team will review these procedures and outline opportunities for fraud prevention and risk mitigation, where applicable.

Phase 3: Go-to-Market Strategy Considerations (4-5 weeks)

With inputs from Phase 1, and other such reasonable input from Client stakeholders as requested, the Mastercard Success Planning team will identify key strengths and areas for improvement that can help drive growth and help differentiate Client’s product in the market. The Mastercard Success Planning team will develop go-to-market strategic considerations for the Client’s product within core value chain areas, such as:

  • Sales Planning: Provide key considerations to drive the acquisition of new customers by targeting the right existing customers and prospects with optimal communications including activities such as customer segmentation, content marketing, and wait lists.

  • Lifecycle Management: Identify key onboarding and usage tactics to impact long term usage and top-of-wallet behavior including account funding and early month on book communication.

  • Product Management: Provide key considerations for client’s product/market fit, and areas of opportunity for long-term product development and strategy.

Phase 4: Wrap-Up & Next Steps (1 week)

Ensure completion of white-glove Client onboarding and that operational set-up is completed, as well as present final findings from and potential next steps based upon Phases 1, 2 and 3 to Client (together the “White Glove Onboarding Service”). Next steps can also include scheduling additional conversations with various Mastercard teams to facilitate specific discussions as appropriate. For the avoidance of doubt, implementation of such potential next steps themselves are not included in the Services hereunder.

2. Deliverables:

  • Kick Off Workshop
  • Fraud & Risk Assessment
  • Go-to-Market Strategy Considerations
  • White Glove Onboarding Service

3. Time Allocation: Mastercard is proposing to provide subject matter expertise to Client to assist with various aspects of the goals stated above. The support envisioned by Mastercard is summarized as follows:

  • Five (5) hours of VP, Principal
  • Fifty-five (55) hours of Consultant Analyst
  • Fifty (50) of Associate Analyst

4. Estimated Timeline: 7-9 weeks as mutually agreed by Client and Mastercard.

Complete the form to activate this engagement.


As of August 2023.

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