Problem
areeba wanted to create a simple and secure digital wallet
areeba, a Lebanese fintech and payments company, wanted to create a simple, secure and low-cost product to encourage digital payments over cash, which is the predominant means of payment in Lebanon.
areeba worked with Mastercard’s Digital Labs team to develop a product that would give consumers a solution for transferring money, paying bills and paying merchants using QR codes.
With Mastercard’s experts, areeba took the concept to a high-fidelity prototype in just 5 days.
areeba participated in a 5-day rapid prototyping sprint with Mastercard’s team of design thinking and payments experts.
At the end of the sprint, the co-creation team developed a prototype, pitch presentation and advertorial product video for Zaky.
Rapid go-to-market and solutions developed with Digital Labs
areeba took the concept to market, transforming its payments offering in Lebanon.
Following development and system integration, the innovation partnership helped develop solutions spanning transfers, bill payments and merchant payments.
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