Participate in the Mastercard email campaign to boost cardholder activity and drive revenue at no direct cost to you.

Card on File / Bill Pay Campaign

Week of October 30th, 2023

We invite you to participate in a second email blast for Mastercard cardholders that received the Card on File/Bill Pay campaign deployed the week of September 18, 2023. This campaign focused on driving cardholder engagement and spend by promoting the benefits of paying bills by putting a card on file. This email will have a similar focus as the initial email with a holiday twist to it. This is a great way to boost cardholder eCommerce transactions, increase bills paid through your institution, and drive top of wallet behavior.

52% of bill payers identify security as highly important to their digital bill payment experience, with 20% naming it the most important factor. This campaign will reinforce the ease and security in using their Mastercard to pay their bills online.

Save your marketing teams the hassle and let Mastercard do the work for you!

We offer two options for email deployment:

  1. Mastercard deployed campaigns (pre-selected for September campaign): 

    • We will be reusing the data file from the September launch. The kick-off email will contain information about those who have unsubscribed. This data was initially provided during the September campaign

    • Mastercard will reuse the approved email creative from the September launch and will make any holiday copy adjustments on your behalf. There will be no need for Mastercard to resend a creative for your approval.

  2. Issuer deployed campaigns (pre-selected for September campaign): 

    • It is recommended that the Financial Institution (FI) reuses the data file from the initial deployment and remove anyone who has unsubscribed prior to the launch of the email.

    • Any necessary creative revisions provided from Mastercard will need to be made by the FI prior to deployment.

    • Provide a tracking file of the 16-digit card numbers or UIDs that were included in the email post deployment.

Complete the form to sign up for the campaign and indicate your deployment preference. 

Why sign up?

money graph increasing

Drive revenue

hand holding credit card

Boost cardholder activities

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Increase e-commerce transactions

 

Sign up for the campaign

Choose whether you'd like Mastercard to deploy the email campaigns, or handle in-house.
Mastercard is able to offer this campaign to either your debit or your Mastercard credit portfolios.
Please ensure to include all applicable Consumer Debit and Credit BINs. For multiple BINs, please separate with a comma.
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