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Exclusive Offer: Sign up before May 3rd, 2022 at 11:59pm EDT to qualify.

Participate in two Mastercard email campaigns (July 2022 and October 2022) to boost cardholder activity and drive revenue.

July 2022

Drive card-on-file amongst your cardholders this season with the Mastercard campaign launching in July 2022. Save your Marketing teams the hassle and let Mastercard do the work for you! Results* from this campaign in 2021:

ecommerce transactions

Lift in E-commerce Transactions: 1.7%


Lift in E-commerce Spend: 2.2%

October 2022

Mastercard's recurring payments campaign helps issuers highlight the importance of setting up recurring payments amongst cardholders. Results** from this campaign in 2021: 

lift in spend

Average Lift in Spend: 4.9%


Average Transaction Volume Lift: 5.6%


When your organization opts in to the email campaign, Mastercard offers two options for email deployment:

  1. Mastercard Deployed: Mastercard will customize creatives and deploy the email campaign directly to your cardholders on your behalf.

  2. Client Deployed: Mastercard will share the campaign's creative HTML, which your internal team can code and send directly to your cardholders. 

Complete the form to sign up for both campaigns and indicate deployment preference. You will receive an email confirmation with additional information on deployment.


*Percentage change during the campaign promotion period for Card on File 2021, Nov 8st, 2021 – Dec 31, 2021; as compared against a synthetic control population utilizing Mastercard’s Test & Learn platform
**Percentage change during the campaign promotion period for Recurring Payment 2021, Mar 1, 2021 – Aug 31, 2021; as compared against a synthetic control population utilizing Mastercard’s Test & Learn platform

Sign up for both campaigns

Mastercard is able to offer this campaign to either your debit or your Mastercard credit portfolios.
Please enter the BIN for your portfolio type. If both debit & credit, please provide to your Mastercard Representative.
Choose whether you'd like Mastercard to deploy the email campaigns, or handle in-house.
Do you have access to MDE?

By clicking submit, I acknowledge and agree to the Community Institution Campaign Terms and Conditions.

By clicking submit, I also acknowledge and agree that my personal data may be processed in accordance with Mastercard's Privacy Notice and Terms of Use.

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