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Problem
A fintech wanted to improve their customer acquisition and engagement
A digital bank in Latin America wanted to increase revenue opportunities by improving customer acquisition and engagement metrics.
The bank aimed to expand its range of services through the development of new lines of business and creation of an efficient and reliable business platform.
Mastercard deployed an end-to-end solution that focused on four key business objectives:
Approach
RESULTS
Cost-effective customer acquisition and increased spending with Mastercard Advisors
By leveraging Mastercard’s self-service analytics platforms, innovation expertise and consulting services, the client was able to reduce card processing and acquisition costs while rapidly gaining new customers.
10M
clients acquired in 2 years.
13%
reduction in acquisition cost.
28%
increase in spending per customer.