Skip to main content

Contained Costs. Dedicated Interactions. Broad Offerings.

The trio have been a staple of banks’ reward programs for the last 20 years.

Now consumers often associate them with frustration, disjointedness and irrelevance. And the appeal of a transactional approach to rewards—earning points, miles or cashback to redeem—is starting to wane.

In the confused space occupied by reward programs offering the wrong rewards at the wrong time, one thing is clear:

"The experience of redeeming rewards is as important as the rewards themselves."

This report looks at how the three hangups of banks’ reward programs can be redeemed accordingly:

consolidation icon

contained costs 

arrow iconefficiency icon

efficient costs

phone icon

dedicated interactions 

 arrow iconpeer to peer icon

integrated interactions 

group of people icon

broad offerings 

 arrow iconcitizen icon

deep offerings 


It won’t require a complete overhaul to go from contained costs, dedicated interactions and broad offerings to efficient costs, integrated interactions and deep offerings. The three pieces are already in place; they’re often just misaligned. Download the report to find out how to redeem your reward program.


Download the Report

Related Resources

Digital first report tile
Thinking digital first: Sharing lessons learned for retail banks

One of the biggest drivers of digital-first solutions in banking is the change in how consumers interact with their banks. Learn the four areas of change for banks with a digital-first focus in this report.

commerce evolution tile image
Recovery Insights
Commerce E-volution

2020 acelerou o comércio eletrônico em todo o mundo, à medida que os varejistas migraram para o digital. Saiba o que vem a seguir na evolução do comércio eletrônico.

Retail trends cover
Two Kinds of Consumers: Retail Trends in 2021

There are two kinds of consumers in the world. Learn how they are defining retail trends in 2021 in this report.