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We are proud to announce that Mastercard was named a Representative Vendor in the September 2023 Gartner Market Guide for Loyalty Program Vendors. We believe this is a powerful step forward in our work toward building a loyalty program that drives customer acquisition and retention.

According to this report, “By 2026, customer loyalty programs that offer a mix of transactional and experiential benefits will displace programs that solely focus on just offering customers points.” Further, “One in three businesses without a loyalty program today will establish one by 2027 to shore up first-party data collection and retain high-priority customers.”

Get your copy of the September 2023 Gartner Market Guide for Loyalty Program Vendors, with compliments of Mastercard.

Gartner, Market Guide for Loyalty Program Vendors, Brad Jashinsky, Halle Stern, 22 September 2023.

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