Consumers have more choices for their financial needs, and banks face increased competition from a growing pool of financial players developing innovative payments products and services. A card portfolio migration is an opportunity for banks to transition to more innovative and relevant payments products.
In this report, we cover the five steps for a successful migration, including an action plan and takeaways for each step.
“Tempting as it may be to ‘switch the plastic,’ in the rapidly evolving payments market, customer needs and expectations are likely to have changed significantly since the last time the card value proposition was consciously chosen by the customer.”
Download "How a portfolio migration can boost customer engagement" to learn the five steps for a successful strategy.