Skip to main content

To stay ahead of the competition, many retailers are making investments to upgrade their digital advertisements, personalization tactics and overall loyalty programs. But how can retailers determine if these initiatives are driving sufficient ROI?

This report explores how business experimentation can enhance retailers’ ability to measure and optimize these initiatives by answering key questions:

 

  1. What is the overall incremental impact of the initiative?

  2. Which aspects of the initiative work best?

  3. Which types of customers or markets changed their behavior due to the initiative?

  4. How can we target rollout of the initiative to maximize profitability?

 

Learn how to drive greater ROI on your loyalty initiatives with access to key insights, actionable takeaways and client success stories. Download the report today.

Download the Report

Related Resources

Mastercard Data & Services
Blog
Rewarding relationships: Nailing the right strategies for customer loyalty and personalization

It is difficult to stand out in a digital world that's increasingly noisy. A loyalty strategy that's personalized to your customers' tastes and focused on meaningful rewards is a strong start.

frequent flyer trends
Report
Frequent Flyer Program Trends

Learn about airline loyalty trends and how to embrace trends in your frequent flyer programs.

shifting wallets tile image, black with globe & text overlay
WEBINAR
Shifting wallets: New consumer spending habits

Consumer spending in 2022 has shifted in what, where and when consumers are making purchases. Much of this has been driven by a consumer desire for more control after three years of uncertainty. But with evolving macroeconomic trends, do we dare call this the “new normal”?

spendingpulse insights tile image
Report
Holiday season retail insights

The 2022 holidays are shaping up to be yet another positive retail season. Discover U.S. consumer spending trends from prioritizing experiences to increased fashion-forward spending.