Since their inception more than two decades ago, airline co-brands have followed a simple formula: consumers spend a dollar, earn a mile and pay an annual fee. But, now that popular rewards cards are offering bigger and better perks and redemptions, airlines must rethink their age-old formula.
A successful co-brand program requires a holistic approach across the customer lifecycle for both frequent and casual travelers, driven by data insights and a willingness to continually adjust to keep up with consumer trends and market forces.
This white paper covers the ins and outs of a successful airline co-brand strategy and explores how airlines can engage cardholders across the entire cardholder journey with Mastercard’s proven approach.
 | Download the full white paper to learn how to take your company’s co-brand program to new heights. |
