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Mastercard Lifecycle Marketing

Drive Online Spend with Mastercard's E-Commerce Campaign

Exclusive Offer: Sign up before June 15, 2021 at 11:59pm EDT to qualify.

The Mastercard E-Commerce spend stimulation campaign provides issuers with an opportunity to drive online shopping behavior among your cardholders. Mastercard's lifecycle marketing campaigns have been proven to drive spend, with past campaigns producing an average 36% lift in card spend.  

Let Mastercard do the work for you.

When signing up for the E-Commerce email campaign, choose whether Mastercard will deploy the email campaign on your behalf to your customers or if the campaign will be deployed in-house.  Mastercard will provide: 

  • Templated Creatives: emails designed based on tried and true practices

  • Proven Tactics to Drive Spend: usage campaigns typically drive lifts in spend and loyalty 

Complete the form now to sign up for the campaign.


Example Past Campaign Outcomes:

Mastercard reached 580,000+ cardholders across 49 issuers during a 2020 campaign. The campaign produced immediate benefits within the first 30 days:

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Interchange revenue increased +5.6%

   
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Transaction count increased +5.1%

   
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Average ticket size increased +0.5%

The benefits were sustained 90 days post-campaign, with a 9.4% increase in interchange revenue compared to the control group.

Request Details

Choose whether you'd like Mastercard to deploy the email campaigns, or handle in-house.

By clicking submit, I acknowledge and agree to the Ecommerce Campaign Terms and Conditions.

By clicking submit, I also acknowledge and agree that my personal data may be processed in accordance with Mastercard's Privacy Notice and Terms of Use.

 

Related Resources

Digital booklet
Interactive e-book
Navigating the Card Lifecycle Marketing Paradigm Shift

This interactive e-book covers the ins and outs of a data-driven, rapid learning approach to cardholder lifecycle marketing and strategies for engaging cardholders across their entire journey.

Man in city
VIDEO
Cardholder Lifecycle Marketing Case Study

Learn how Mastercard helped a retail bank grow debit spend by 7.4% and decrease account attrition by 5.9% by designing, executing, and optimizing data-driven marketing strategies in this case study video.

LCM booklet
Digital Booklet
Rethinking Engagement

This digital booklet covers the ins and outs of a data-driven, rapid learning approach to cardholder lifecycle marketing and strategies for engaging cardholders across their entire journey.