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Mastercard Lifecycle Marketing

Start something priceless with Mastercard and Stand Up to Cancer

Exclusive Offer: Sign-up before April 7, 2021 at 11:59pm EDT to qualify.

 

Mastercard will execute a Stand Up to Cancer educational cardholder email campaign at no cost to you. This offer is on a first come, first served basis and you can sign up by completing the form.

The campaign will educate cardholders about Mastercard's partnership with Stand Up to Cancer. From April 1 to August 31, 2021, each time a customer shops online or taps in-store using your card at a qualifying grocery store or restaurant, Mastercard will donate one cent, up to $5,000,000, to Stand Up to Cancer. The money raised is used to help fund groundbreaking cancer research to make a truly priceless impact.

Let Mastercard do the work for you.

If you opt-in to the campaign, Mastercard will use materials to communicate to your customers about our Stand Up to Cancer program on your behalf. This include:

  • Bespoke Creatives: emails built and designed based on tried and true practices

  • Proven Tactics to Drive Spend: these campaigns see lifts in spend and loyalty through usage offers

Complete the form now to sign up to participate in the campaign.


Example Past Campaign Outcomes:

Mastercard reached 580,000+ cardholders across 49 issuers during a 2020 campaign. The campaign produced immediate benefits within the first 30 days:

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Interchange revenue increased +5.6%

   
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Transaction count increased +5.1%

   
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Average ticket size increased +0.5%

The benefits sustained 90 days post-campaign with a 9.4% increase in interchange revenue compared to the control group.

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