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Exclusive Offer: Sign up before March 28th, 2023 at 11:59pm EST to qualify.

Mastercard will execute a Stand Up To Cancer educational card holder email campaign at no cost to your organization. This offer is limited and available on a first come, first served basis. Complete the form to enroll your organization in the campaign.

The campaign will inspire cardholders to use their Mastercard to support cancer research through Mastercard’s Stand Up To Cancer donation pledge. From May 22 – July 15, 2023, each time a customer shops online or taps in-store using their card at a qualifying grocery store or restaurant, Mastercard will donate one cent, up to $5,000,000, to Stand Up To Cancer.* The money raised funds groundbreaking cancer research to make a truly priceless impact.

Save your marketing teams the hassle and let Mastercard do the work for you!

When your organization opts in to the email campaign, Mastercard offers two options for email deployment:

  1. Mastercard Deployed: Mastercard will customize creatives, set up an SFTP with our vendor, and deploy the email campaign to the cardholders selected by you.

  2. Client Deployed: Mastercard will share the creative HTML for the campaign, which your internal team can code and send directly to your cardholders.  

To be eligible for this campaign, you will have to:

  • Complete the form to sign up for this exclusive offer.

  • Affirm that your organization is PCI compliant, if you want Mastercard to deploy the emails. 

*Stand Up To Cancer is a division of the Entertainment Industry Foundation (EIF), a 501(c)(3) tax-exempt organization that meets the BBB Wise Giving Alliance’s Standards for Charity Accountability. Stand Up To Cancer and Stand Up To Cancer Brand Marks are trademarks of EIF. Please discuss with your legal counsel whether certain cause marketing law requirements may apply to your organization.

Sign up for the campaign

Choose whether you'd like Mastercard to deploy the email campaigns, or handle in-house.
Mastercard is able to offer this campaign to either your debit or your Mastercard credit portfolios.
Please ensure to include all applicable Consumer Debit and Credit BINs. For multiple BINs, please separate with a comma.
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